Líján, Ležán, Lejýn. These are some of the ways we hear our brand pronounced. What is the correct pronunciation, and what story lies behind these six letters?
Lejaan was founded in 2020 by three friends, Marcel Gecov, Honza Kmoch, and Honza Bartoš. However, preparations began three years earlier. The development phase was by no means straightforward and included many dead ends. Even at the hypothetical finish line, when the labels were printed and the products almost ready for sale, they decided on a complete name change.
"To build a lovebrand at the airport in Thailand, we need to choose a name that aesthetically better fits into the world-class category," explains Marcel. The original, and in some respects conventional, "Just Pure" was given a red card and replaced by the unusual word Lejaan. What does it mean?
LEJAAN AS AN ANAGRAM
Lejaan is a playful anagram of the owners' names. The name starts with the syllable "Le" from Marcel's name, and the two A's in "jaan" refer to the two Jans. The name should be pronounced "Le-yahn," but if you read it differently and imagine our comfortable collections of bedding, terrycloth, and throws, then everything is fine.
WOULD YOU LIKE TO TRY OUR PRODUCTS?
Come with us to discover the beauty of a personal meeting and shopping with a glass of chilled prosecco or specialty coffee in our industrial showroom in Liberec. Book your Private Shopping appointment and get advice from experienced experts from the Lejaan team.
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Lejaan for hotels, interior design studios and businesses
Mix & Match with Katarína Kersey