Leján, or Ležán?

Líján, Ležán, Lejýn. These are some of the ways we hear our brand pronounced. What is the correct way, and what story lies behind these six letters? Lejaan was founded in 2020 by three friends, Marcel Gecov, Honza Kmoch, and Honza Bartoš. However, preparations began three years earlier. The development phase was by no means straightforward and included many dead ends. Even in the imaginary final stage, when labels were printed and products were almost ready for sale, they decided on a total name change.

"To build a lovebrand at the airport in Thailand, we need to choose a name that aesthetically better fits into the global top class," Marcel explains. The original and somewhat conventional "Just Pure" was given a red card and replaced by the unconventional word Lejaan. What does it mean?

LEJAAN AS AN ANAGRAM

Lejaan is a playful anagram of the owners' names. The name starts with the syllable "Le" from Marcel's name, and the two 'A's in "jaan" refer to the two Jáns. The name should be pronounced as "Leján," but if you read it differently and imagine our comfortable collections of bed linen, terry cloth, and throws, then everything is fine.

WANT TO TRY OUR PRODUCTS?

Come with us to discover the beauty of a personal meeting and shopping with a glass of chilled prosecco or specialty coffee in our industrial Liberec showroom. Book your private shopping appointment and get advice from experienced experts from the Lejaan team.